Casa Di Lux:
A Multi-Brand Premium Appliance Site on BigCommerce

Most appliance sites want to sell you an oven on the spot. Casa Di Lux does the opposite. It brings four premium appliance brands under one roof, lets a visitor gather pieces from any of them into a single basket, and then, instead of a checkout, asks one question: shall we quote you? Premium appliances are bought through conversation, not a payment button, and the whole site is built around that truth.

Casa Di Lux is a multi-brand premium appliance website on BigCommerce that unites Barazza, Lofra, Opera and Opus, 74 products in all, with a fifth homepage card that redirects to the existing De Dietrich Australia site. Every brand gets its own page, listing and product detail, all from shared templates.

Put simply, there is no online checkout. A visitor adds appliances from any brand to one consolidated quote cart and submits a single enquiry, resources are gated behind OTP-verified downloads, and the owner can edit the whole site without a developer.

The Starting Point: Four Brands, No Checkout, Verified Leads

Bringing four premium brands together, capturing enquiries rather than sales, and releasing resources only to verified leads is more than a standard store. The brief originally specified WordPress with WooCommerce and a stack of plugins, Flatsome, YITH Request a Quote, ACF and others, and the job was to deliver the same experience on BigCommerce. Six needs shaped the build:

• Four brands, one platform. Each brand needs its own page, listing and detail with a distinct look, while sharing one underlying structure and a single homepage that brings them together.
• Enquiries, not checkout. A single quote cart has to span all four brands and produce one consolidated enquiry per customer.
• Verified resource downloads. Resources should reach only real, verified leads, which means a form with mobile OTP verification before the files appear.
• Find the right product. Across 74 products, visitors need to filter by category, brand, colour and size, and swap colour variants on the product page.
• A fully editable backend. The owner needs to manage banners, logos, brand cards, promotions and resource files without a developer for routine changes.
• Premium, fast and found. The site has to look premium per brand, load quickly and be set up for SEO.

The Build: One Quote Cart Across Every Brand

Casa Di Lux is a multi-brand enquiry site on BigCommerce. The four brands each get a brand page, a product listing and product detail pages from shared templates, styled to each brand’s own assets while sharing one structure, so the site scales across brands instead of being four separate builds. The homepage puts all four in front of visitors through clickable brand cards, plus the card that redirects to De Dietrich Australia.

In place of a checkout, the site runs a single quote-cart enquiry. A visitor adds products from any brand to one consolidated quote cart and submits a single enquiry, which lands in a backend dashboard, triggers an admin notification to an editable recipient, and sends the customer a confirmation. Keeping the customer’s whole request in one place suits premium appliances sold through consultation, and it is a pattern our BigCommerce development team builds by turning the platform’s cart into an enquiry basket with purchasing switched off.

Products are filterable by category, brand, colour and size, and product detail pages swap colour variants to update the image and SKU, with a similar-products section driven by category, so 74 appliances across four brands stay easy to navigate. This kind of multi-brand catalogue and discovery work sits squarely in retail and ecommerce, where the shopfront has to feel premium for every label it carries.

Technical Architecture

The architecture centres on the platform’s brands and catalogue, a single quote-cart enquiry with checkout kept off, filtering and variant swatches, a custom OTP gate for resources, and page-builder-editable content, all on a custom per-brand theme. The subsystems worth calling out:

• Brands and catalogue. Four brands, each with a brand page, listing and detail from shared templates styled to their own assets, plus a homepage of clickable cards and the De Dietrich redirect, across 74 products.
• Single quote-cart enquiry. One quote cart spans all four brands; visitors submit a single consolidated enquiry that lands in a dashboard, notifies an editable admin address, and confirms to the customer, with no online payment.
• OTP resource gate. A pop-up form gates downloads behind mobile OTP verification through a Twilio integration, enforced on Australian +61 numbers with a short expiry and an attempt limit.
• Filtering and variants. Category, brand, colour and size filters, plus colour-variant swaps that update the image and SKU and a category-driven similar-products section.
• Editable backend. Banners, logos, brand cards, promotion mechanics and resource files, uploaded or linked, are all editable by the owner through the page builder and settings.
• Performance and SEO. The custom theme is premium per brand, the platform’s hosted CDN keeps it fast, and native SEO covers on-page optimisation.

The resource gate was the one piece that needed genuine custom integration work. Gating a download behind a verified phone number is a short but exacting flow, and it runs in strict order:

1. The visitor requests a resource and a pop-up form asks for their details and mobile number.
2. A one-time passcode is sent to that number through Twilio, accepted only on +61 numbers.
3. The visitor enters the code within a short expiry window and a capped number of attempts.
4. On success the downloads are released and the lead is logged with a verified flag.

That OTP flow is a custom Twilio integration, the kind of connective work our API development team handles when a store needs to talk to an outside verification service reliably and safely.

Challenges Solved

Uniting four brands on one platform came down to shared templates that give each brand a distinct look under one structure, with a homepage that gathers all four and the De Dietrich redirect. Capturing enquiries rather than sales meant one quote cart across every brand with checkout kept off, which fits appliances sold through consultation. Releasing resources only to verified leads meant the OTP gate on +61 numbers, so every download ties to a real, contactable person and the resource library doubles as a lead-capture tool. Helping visitors find the right product meant filtering, colour swaps and similar-product suggestions across 74 items. And keeping the owner in control meant an editable backend for banners, brands, promotions and resources, so the site stays current without a developer.

The through-line was delivering a WordPress brief on BigCommerce: the platform’s brands, quote enquiry, swatches and filtering, plus a custom Twilio OTP integration and a custom theme, replaced the WordPress plugin stack while keeping every feature the brief called for.

The Result

Casa Di Lux works as a single premium platform for the whole group. Four distinct brands share one home, a single quote cart produces one clean enquiry per customer, and resources reach only OTP-verified leads. Filtering and colour swaps make the catalogue easy to explore, the owner manages banners, brands, promotions and resources without a developer, and the site stays premium and fast on the platform’s hosting with SEO in place.

If you are bringing several brands under one roof, or turning a store into a consultative enquiry site, you can hire BigCommerce developers who have built exactly this multi-brand quote-cart model, or tell us about your brands and we will map them onto one clean, owner-editable platform.

Frequently Asked Questions

Can you build a BigCommerce site with a quote cart instead of a checkout?

Yes. Casa Di Lux uses a single quote cart in place of a checkout: visitors add appliances from any brand to one basket and submit a consolidated enquiry that lands in a dashboard and notifies the admin, with no online payment. It suits premium products sold through consultation rather than instant purchase.

Can several brands share one BigCommerce store while keeping distinct looks?

Yes. Four brands here each get their own brand page, product listing and product detail from shared templates, styled to their own assets, so they keep distinct identities while sharing one maintainable structure and a homepage that brings all four together.

How do you gate downloadable resources behind verified leads?

Downloads sit behind a pop-up form with mobile OTP verification through a custom Twilio integration, enforced on Australian +61 numbers with a short expiry and an attempt limit. Only after a visitor enters the correct code are the resources released, and the lead is logged as verified.

Can the site owner manage brands, banners and promotions without a developer?

Yes. The backend is fully editable through the platform’s page builder and settings, so the owner can manage banners, logos, brand cards, promotion mechanics and resource files themselves, and only needs a developer for changes beyond routine content.

Can you migrate a WordPress and WooCommerce brief to BigCommerce?

Yes. This brief specified WordPress with WooCommerce and plugins such as Flatsome and YITH Request a Quote, and it was delivered on BigCommerce using the platform’s brands, quote enquiry, swatches and filtering, plus a custom Twilio OTP integration and a custom per-brand theme, keeping every feature intact.